May 2016

Case Study:
A Newspaper Media Group in China - Part 2 of 2

Review :

The Customer. Our case subject is a prominent China-based newspaper media group, which started out as a single daily newspaper in the late 1940’s, grew to position itself as the mainstream regional news authority over the next half a century, and has structured and been operating the newspaper media group under its current name since the mid-2000’s. To protect its privacy, our customer has requested that we write this story under a pseudo name. We honor that request and from here on out, will simply refer to it as CSMG, short for Case Study Media Group. CSMG currently successfully operates a news network over 3 major media platforms: newspapers, magazines and publishing, Internet; consisting of 11 newspapers, 8 magazines, 5 websites, and 1 publishing house.

Cloud Computing Technology in the Traditional Newspaper Industry. Cloud computing, when viewed from the 30,000FT level, is simply the centralization of traditional computing and storage technologies through networking and management, which forms a public or private resource pool that offers on-demand services to users. Today, as Internet and new media enters the cloud computing era, the traditional newspaper industry is catching on –- by transforming its legacy IT infrastructure to cloud-based IAAS (Infrastructure-as-a-Service) solutions.

Cloud-based IAAS Datacenter for a Cross-group Editing Library. The cross-group editing library supports all branches of CSMG, as the integrated central database for all editors and reporters to collect and compose materials. The library serves to integrate all news information resources, improve overall ratio of resource utilization, reduce total cost of resource processing, satisfy individual departmental production demands, and thus raise general core competitiveness for the entire group.

To accomplish these objectives, CSMG needs an effective cloud-based IAAS datacenter solution –- a platform that supports on-demand all-media production coordination, and delivers maximized resource utilization. While the applications of host virtualization and networking technologies for HA purpose have largely reached maturity, the same could not be said about storage HA. Therefore selecting a best-fit HA SAN architecture was identified as one of the key requirements for the project team.

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