April 2016

Case Study:
A Newspaper Media Group in China - Part 1 of 2

The Customer

Our case subject is a prominent China-based newspaper media group, which started out as a single daily newspaper in the late 1940’s, grew to position itself as the mainstream regional news authority over the next half a century, and has structured and been operating the newspaper media group under its current name since the mid-2000’s. To protect its privacy, our customer has requested that we write this story under a pseudo name. We honor that request and from here on out, will simply refer to it as CSMG, short for Case Study Media Group.

On the solid foundation of more than half-century with printed media, CSMG has also been expanding its influences into new media such as Internet and mobile devices in more recent years; it is committed to establishing dominant presence as a multi-media, multi-regional, multi-industry news provider. CSMG currently successfully operates a news network over 3 major media platforms: newspapers, magazines and publishing, Internet; consisting of 11 newspapers, 8 magazines, 5 websites, and 1 publishing house.

Background: Cloud Computing Technology in the Traditional Newspaper Industry

Cloud computing, when viewed from the 30,000FT level, is simply the centralization of traditional computing and storage technologies through networking and management, which forms a public or private resource pool that offers on-demand services to users. Today, as Internet and new media enters the cloud computing era, the traditional newspaper industry is catching on –- by transforming its legacy IT infrastructure to cloud-based IAAS (Infrastructure-as-a-Service) solutions.

In order to adapt to the impact of Internet and new media, and to expedite its corresponding business model transformation, CSMG launched an ambitious IT infrastructure re-structuring project in 2013, which aims to put cloud-computing, mobile Internet and big data analysis technologies to use for the traditional media industry. The new infrastructure will allow CSMG to create and sustain service models that meet ever-evolving market demands, which in turn helps extend traditional media products to Internet and mobile Internet.

An effective IAAS platform is at the heart of this new initiative.

...  Learn more >>

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