January 2016

Case Study :
A Prominent TV Station in China -- Part 1 of 2

The Customer

Our case subject is a prominent China-based media conglomerate, which actively serves its national audience base with broadcast content over television, newspaper, Internet and new media. To protect its privacy, our customer has requested that we write this story under a disguised name. We honor that request and from here on out, will simply refer to it as CSTV, short for Case Study Television Station.

In the 40+ years since inception, CSTV has gradually expanded to operating15 channels, covering a wide array of interests such as news, sitcom, living, law and justice, community, science, international, business, agriculture, shopping, and more. In order to support the daily programming of these various channels, CSTV has an ever-growing demand on its NLE (Non-Linear Editing) system.

Background: Cloud Computing Technologyin the TV Broadcasting Industry

In the 1980’s, the IT infrastructure went through a major transition from mainframe computers to client/server structure. In more recent years, the advent of the cloud computing technology and its popularity, has given IT infrastructure another structural transformation. To view cloud computing at the 30,000FT level, it is simply the centralization of traditional computing and storage technologies through networking and management, which forms a public or private resource pool that offers on-demand services to users.

Applying this exact concept, the television industry should streamline its supporting IT infrastructure, by integration of computing resources through virtualization technology, combined with FC (Fibre Channel) and SAN (Storage Area Network) technologies; which would then provide the base for improving its editing and production systems to achieve better resource utilization, higher availability, more stability and structural flexibility.

The application of cloud computing technology is not limited to high-tech industries; it is a new technology that the TV industry must also understand and make use of.

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